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Category Archives: social media


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It’s an exciting day here at York Saw & Knife. For one, PACK EXPO 2011 opens today, and all signs point to a record-breaking year for the world’s premier packaging industry trade show. We’ll be showing off our best machine knife examples and providing some on-the-spot consultation in Booth S4922 – be sure to stop […]

FollowForever: Street Smarts and Social, Too

It’s been a while since I posted a FollowForever for you fine folks, but I think it’s about time I picked up where we left off.  With our increasing number of increasingly engaging followers and friends, I’m once again becoming overwhelmed with the traditional #FF formula. So I’m swapping “FollowFriday” for “FollowForever.” If you have […]

FollowForever #4: Movers, Shakers, & Great Stuff-Makers

Last week I put together a new list on twitter featuring “People who make the stuff that helps make the stuff we all need.” Simply stated, the list contains manufacturers of components, machinery, systems, bits and pieces that, added together, make the systems that lead to usable, consumable products. I wanted to point out a […]

FollowForever #2: 4 Manufacturing Must-Follows

In keeping with this week’s manufacturing news spirit, today’s FollowForever goes out to a few more interesting folks tweeting about the industry: @MFGSourcing – Another representative of MFG.com, @mfgsourcing is ripe with links on the industry, both here and abroad.  Tune in for stats and timely news from trade to textiles. @ShopfloorNAM – Official twitter […]

FollowForever #1: 5 Must-Know Industry Pros

Dear Fellow Twitter Friends, This year, I’m shifting away from the traditional #FollowFriday memes of the past in favor of something a little more personal.  Instead of the customary laundry list of @ recommendations,  each week I’ll post a short list of top tweeters – who may or may not be related in any conventional […]

Making Social Media Work for Packaging Design

Earlier this year we tallied up 5 important trends for packaging in 2010: one was the growing influence of social media on package design. Most notable is its growing impact on crowdsourcing as a way to decide which path to take in rebranding an old product or launching something new. Asking consumers to “vote for […]

Twitter for B2B: 8 Ways to (Not) Succeed

We’re excited at the growing number of new Twitter users we’re finding  in the packaging, converting, and manufacturing industries. As a promotional outlet, Twitter is as relevant to B2B as it is to any B2C establishment. It is a chance to build brand awareness, connect with customers, and stay abreast of industry news & trends. […]