Stay relevant, stay true, and don't give up!

We’re excited at the growing number of new Twitter users we’re finding  in the packaging, converting, and manufacturing industries.

As a promotional outlet, Twitter is as relevant to B2B as it is to any B2C establishment. It is a chance to build brand awareness, connect with customers, and stay abreast of industry news & trends.

When used properly, Twitter can also be a  great source of leads and relationships you might never have found otherwise: it just requires a different approach than traditional sales tactics.

Are you thinking about testing the Twitter waters for your B2B operation?  Maybe you’ve got an account, but don’t know how to make the most of it? Our latest 8 Tips for B2B Twitter Beginners – offers insights taken from our own experiences & lessons learned:

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Face it: B2B sales isn’t what it was 10 years ago.

The growth of the internet and  surge of Social Media outlets have caused a major swing in the way we do business today.  Prospects and clients alike can easily research and choose the  solutions for their needs: often before the traditional card-toting, cold-calling salesman has a chance to get his foot in the door.

Today they have more ways than ever to draw conclusions on YOUR brand before you may get a chance to say it yourself.

So what’s a company to do? (more…)

Today we’re going to make an exception to the old rule about “what happens in Vegas” and tell you about what a great overall success this year’s Pack Expo turned out to be.  It seems that most of the post-Pack buzz focuses on strong speakers,  a high volume of new connections made, and an overall surprisingly great turnout considering  the current economy.  In fact, reported total visitor and exhibitor numbers for the co-located event indicate 2009 as the the “second-largest PACK EXPO Las Vegas since PMMI launched the show in 1995.”

It’s great to see widespread satisfaction across the board, for visitors and exhibitors alike.   Frankly,  we’ve been trying to sum up our feelings about the whole thing, and all we’ve managed to come up with is one simple word: (more…)

Follow us: @yorksaw

Got something to say in 140 characters or less?  We do!

York Saw & Knife is happy to announce its most recent online social endeavor: a Twitter account!

If you’re already there, follow @yorksaw for great links and commentary.  We’re relatively new to the community and welcome new fans and followers any time!

If you have no idea what it is, you might want to check this “Twitter thing” out and give it a try for yourself.  It is a great, quick way to connect and keep in touch with friends, followers, and generally like-minded people all over the world.

Earlier this week, we attended a webinar (billed as “From google to twitter”) on the various means of distributing news and information in the ever-expanding social media environment. The speakers discussed the social media press release and the usual suspects of twitter, facebook and LinkedIn, etc.

For a free webinar, it was very interesting and informative. If you’d like to check it out, email me or post in the comments and we’ll forward the powerpoint slides. (more…)