Process Expo + IFT Food Expo: A Hopeful New Venture
There’s been a lot of talk about the Pack/ Process event split and how the food industry in general needs its own killer event.
You may not be aware, but starting in 2010, Process Expo will no longer be teamed up with behemoth Pack Expo as it has for the past years. In what looks to be a more symbiotic venture, the Food Processing Supplier’s Association will co-locate their flagship event with the Institute of Food Technologies’ (IFT) Food Expo in what IFT describes as an opportunity to “gain a better understanding of the interrelated stages involved in the delivery of a food product.”
This new partnership could serve to benefit both parties substantially. Food Expo has suffered dwindling participation over the past few years, and Process Expo has played what many view as consistent second fiddle in the shadow of PMMI’s towering crown jewel.
One of the best commentaries I’ve found comes from foodprocessing.com’s own Editor in Chief, Dave Fusaro. It does a great job highlighting the potential benefits of the new partnership. It also points out some of the PMMI-FPSA backstory that I hadn’t been aware of before. If you have a moment, I encourage you to take a look for yourself.
Overall, the new event looks like a good opportunity for IFT and FPSA alike. It will be interesting to see how it changes turnout and results for both the Food/Process and Pack itself for 2010.